Rockets of Awesome - Kids fashion collection
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BuiltConsumer / KidsEXITEDEst. 2016New York, NY

Portfolio Book

Rockets of Awesome

Kids clothes, reimagined

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Ch. 01The brief

A personalized kids clothing subscription delivering curated boxes of stylish, quality clothes kids actually want to wear.

Mandate

“To make getting dressed awesome for kids and easy for parents.”

Ch. 02Originating insight

Rachel Blumenthal ran Cricket's Circle, an advice blog for parents drowning in the chaos of kids' clothing. Sarah Paiji was pregnant with her first, already dreading the shopping. Kirsten Green introduced them. Rachel became CEO, Sarah became CMO, and together they built the company parents actually needed.

Ch. 03How it works
Why It's Awesome

What makes Rockets of Awesome special

Personalized Style Boxes
01

Personalized Style Boxes

Fill out a quick style profile and receive a curated box of clothes handpicked for your kid. Keep what you love, return the rest.

Quality Kids Actually Wear
02

Quality Kids Actually Wear

No more closet full of unworn clothes. Rockets of Awesome designs are kid-approved—comfortable, durable, and stylish enough for the playground.

Easy for Parents
03

Easy for Parents

Shop in minutes, not hours. Manage everything online, skip seasons, or cancel anytime. Clothing shopping that fits your busy life.

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The Team

Meet the Founder

RB

Rachel Blumenthal

Founder & CEO

Serial entrepreneur who started her first company at age 23.

Previously
Rachel LeighCricket's Circle