PortfolioCase study

InHouse

A digital twin of a real home, built from nothing but its address. People try layouts, swap in real products and see the room furnished before anything ships.

Our role
Founded, building now
Since
2021
Based
New York
Category
Spatial commerce
Input
One address
Live at
tryinhouse.com
A New York living room, furnished inside its digital twinA New York living room, furnished inside its digital twin
Fig. 01An empty New York living room, furnished inside its digital twin. One camera, ten seconds.

01The problem

Context stops at the front door.

Commerce knows a shopper's age, income and what they looked at this morning. It has never seen the room the sofa is going into. Every product page, ad and listing for furniture is a guess about a space it has no access to.

So every purchase comes down to three questions nobody can answer at checkout:

  1. 01Does it fit.
  2. 02Will I like it.
  3. 03Will it look right in my light.

Unanswered, people either don't buy, or buy and send it back. Home is the one category where context is the product, and the one that never got it.

The same apartment, empty, before anything was chosen
Fig. 02Where every furniture purchase starts: a room the store has never seen.

02The insight

We learned it furnishing other people's homes.

COVID had us bouncing between Airbnbs, and every one had the same problem: tired furniture and listing photos that lied. So we started furnishing for hosts, thousands of them. Then people who didn't run an Airbnb started asking too.

The insight flipped. This was never a short-term rental tool. Everyone furnishing a real home was guessing, and the fix was to give the decision the one thing it was missing: the actual room.

Two people talking in a furnished open kitchen
Fig. 03Furnishing for hosts came first. Their guests started asking next.

03What we built

A digital twin, built from the address.

InHouse needs one input. From an address it finds the building and its floor plan, mapped to true dimensions, and delivers a living, interactive twin of the home in under 24 hours. No app to download, no scan, no tape measure.

Before the twin is built, residents set a budget, a layout and a style, so every option that follows is already filtered to both.

The InHouse app finding a building from its address01 · Address
The InHouse app asking for a budget range02 · Preferences
03 · The twin, under 24 hours
Fig. 04Address in, twin out: the building found from its address, a budget, layout and style set, then the floor plan lifting into a model of the actual apartment.

Inside the twin, every piece is a real product at a real price from brands people already know, at up to 70% off for members. Swap it and the room updates. Like it and it can be bought for that exact spot.

A living room in the twin with a product card open over the sofa
Fig. 05A product card open in the twin: the real item, its price, and alternatives that fit the same spot.

04Same room

See it furnished before anything ships.

Both views come from the same camera. On one side, the apartment as it stands. On the other, the same room once it has been designed in the twin.

The same living room, furnished in the twin
The living room, empty
EmptyFurnished
Fig. 06Drag to compare, or use the arrow keys. The second pair shows the twin itself against its render.

05Inside the twin

It's not a picture of a room. It's a model of the room.

AI room generators invent a space that doesn't exist. The twin is the real one, and it persists, so every change is a decision about an actual wall, window and floor.

  • Swap any product

    Every piece has designer-picked alternatives that fit the same spot. Tap one and the room re-renders around it.

  • Apply a curated style

    Whole looks put together by professional designers, applied to the actual room in one move.

  • Try another layout

    Alternate arrangements for the same floor plan, so flow gets tested before anything gets carried upstairs.

  • Bring your own stuff

    Mom's dresser, a Pinterest nightstand, the Wayfair rug. What people already own goes into the twin too.

Fig. 07Four moves inside the twin, recorded in the product. Each clip plays while it is on screen.

06How it landed

“The fusion of technology, discounts, and turnkey design results in a premium at-home experience for renters, with a lot less stress.”
Business Insider, 2025

Also covered byFox 5 · MarketWatch · Yahoo · The Globe and Mail · Charlotte Observer · The Escape Home

Residents describe the same thing in their own words: they stopped guessing.

  • Maia at her laptop
    “Planning my new place was effortless. Visualizing every layout ahead of time gave me complete confidence in what to buy.”

    Maia, Portland, OR

  • Helen and a friend designing at night
    “Finally nailed the style I've always admired but could never pull off.”

    Helen, Madison, WI

  • Mara and Weston rolling out a rug
    “InHouse let us try layouts we never would've considered.”

    Mara and Weston, Richmond, VA

  • Grace laughing on her sofa
    “I'm terrible at visualizing spaces, but InHouse showed exactly how everything would fit.”

    Grace, Jersey City, NJ

Fig. 08The InHouse brand film. 22 seconds, sound on.
Fig. 09Three homes built in InHouse that anyone can walk through today.

07What's next

The twin is still there tomorrow.

A twin isn't a one-time render. The next room, the next move and the next purchase all happen in the same model, already measured. That is what we are building toward: a home that stays in context long after move-in day.

See InHouse at tryinhouse.com

Two people on a sofa looking at a tablet together
Fig. 10The next room, already measured.