M.Gemi Italian luxury handcrafted shoes
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BuiltConsumer / LuxuryEst. 2015Boston, MA

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M.Gemi

Italian craftsmanship, direct

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Ch. 01The brief

Luxury Italian footwear made by master craftsmen in family-run workshops, delivered direct to consumers at accessible prices.

Mandate

“To make world-class Italian craftsmanship accessible.”

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Ch. 02Originating insight

At Rue La La, we'd send an email and sell out Jimmy Choos in seconds. A million people on the list, maybe a thousand pairs available. The rest went home empty-handed. So we flew to Italy and met the factories behind those shoes. What if they made styles just for us? What if we could deliver luxury quality, direct from the source, without the markups? The team that figured that out became M.Gemi.

Ch. 03How it works
Why It's Awesome

What makes M.Gemi special

Master Italian Craftsmen
01

Master Italian Craftsmen

Every pair is handmade by artisans in family-run Italian workshops. Generations of expertise in every stitch.

Weekly New Styles
02

Weekly New Styles

Fresh designs drop every week, made in small batches. Get luxury styles before they sell out.

Direct-to-Consumer Value
03

Direct-to-Consumer Value

Skip the luxury markup. M.Gemi cuts out middlemen to deliver $500-quality shoes at $200 prices.

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The Team

Meet the Founders

BF

Ben Fischman

Co-Founder & CEO

Previously founded RueLaLa and SmartBargains.com.

Previously
RueLaLaSmartBargains.com
MG

Maria Gangemi

Co-Founder & Chief Merchant

The namesake behind M.Gemi.

CK

Cheryl Kaplan

Co-Founder & President

Previously co-built RueLaLa.

Previously
RueLaLa